I thought the part in Ong's article that made it connect for me was fairly early on. On page 10 he talks about the difference in speaking versus writing and what role the audience plays in that. Obviously when we have to public speak the audience is in front of us, causing so much more to go on than when we're by ourselves writing. When I speak in front of people I don't frequently concern myself with whatever it is I'm saying, I concern myself with how I'm saying it and how I look saying it. Vain as that may be, it's true. I tend to worry about the physical characteristics going on because the audience might be able to notice them themselves, and that thought is honestly a little frightening. In writing though, the I'm in my true form.
I can sit with my hair in a nasty bun, unwashed, with no makeup, slouched over my computer in a baggy tee shirt and know that whoever my audience may become with that piece, will never know how I looked when I wrote it. My "fictional" audience will only know what it is I'm saying and they'll only know their interpretation of how I said it, not mine. I take my time with choices regarding diction, punctuation and italics. I ponder over every sentence, every word, to make sure I'm coming off as the most eloquent version of myself, in the hopes that someone somewhere will read it. I, in a sense, create my own audience. I make up this fictional audience and in that fictional world, they respond the way I want them to, they laugh over my clever jokes and think everything I've written is just gold. I include more details, things they can't immediately know but I feel they should. I choose them as carefully as I choose my words because they are who I want to understand me and my work in that moment. Ong talks about the, "audience that fires the writer's imagination. If it consists of the real persons who he hopes will buy his book, they are not persons in an untransmuted state" (pg. 10). I've created them and hope they exist in real life. I had never realized that I do that, but I can honestly say that as any of you read this, I'm planning the way I'd like it to be read and hoping you're somehow, telepathically I guess and through the expression of my idea, picking up what I'm putting down.