The original Shining trailer is simplistic, but extremely effective, using only one scene of the entire movie after a rolling line of credits set to music specifically designed to put you on edge. We are given no other information about the movie than what is in the credits. The remake, of course, re-cuts several scenes of the movie to make them seem more benign than they really are.
In the remade Mary Poppins trailer, one of the musical’s most iconic songs, what was originally a very soothing and pretty lullaby, is paired with rushing wind and the ominous chiming of Big Ben, giving it a much more sinister quality that is rather chillingly sinister to the demonic nursery rhyme from Nightmare On Elms Street. All the light-hearted, whimsical moments of the film typified in the original trailer, such as the nursery toys coming to life, are re-cut to seem more menacing and threatening than playful. Scary Mary indeed.
The Lord of the Rings original trailer portrays it as an epic, full of adventure, perilous danger, and fantastical creatures. The remade one portrays it as a “feel-good” movie, quirky and lighthearted. The same with The Matrix as a “lost love romance” movie, an also includes using a different, softer typeface for the title credits.
By changing a few key aspects of a trailer, the entire movie’s genre is deconstructed and remade into something different.