The idea of metaphors as a necessity in our lives is something that I had not given much thought to prior to our reading of "Metaphors We Live By" by Lakoff and Johnson. However, after reading this, I more fully understand the significance of DJ Flula, and what his video reveals about American society. The video we watched in class brings up an important idea: that many of the metaphors we use in our culture are not present in other countries. Lakoff and Johnson also mention this in the line,
"TIME IS MONEY, TIME IS A LIMITED RESOURCE, and TIME IS A VALUABLE COMMODITY are all metaphorical concepts. They are metaphorical since we are using our everyday experiences with money, limited resources, and valuable commodities to conceptualize time. This isn't a necessary way for human beings to conceptualize time; it is tied to our culture. There are cultures where time is none of these things" (Lakoff & Johnson).
This begs the question, why are metaphors so much more present in one culture than another? And what does this mean about the way we communicate and the way we view language? I think that these metaphors may have started simply as a way to express ones self, and from there blossomed into a commonality that is present in the vocabulary of many in our society. These metaphors certainly help us understand language, as well as encourage critical thinking within our culture.